Certificate in Small Business Management

What is this program about?

Owning or managing a small business has a lot of benefits. Small business owners may have the freedom to control their schedules, be able to focus on work that they find fulfilling, and find opportunities to positively impact their communities. But in addition to benefits like these, small business management brings with it some unique challenges. Owners of small businesses often play many roles and must have a wide body of knowledge. In a single day, a small business owner may be required to do any number of varied tasks, like approve a project plan budget, train a new employee, and develop a marketing campaign.

What will you learn?

Learning Objectives:

  • Discuss the differences between the entrepreneurial and small business mindsets
  • Explain the business lifecycle and how it pertains to small business
  • Identify success factors for small business operators
  • Explore the advantages and disadvantages of starting a small business
  • Describe the advantages and disadvantages of purchasing an existing small business
  • Discuss the advantages and disadvantages of franchising
  • Identify key legal issues for small business
  • Describe how small business owners and entrepreneurs craft business plans
  • Explain the crucial levers in small business financial management, including the crucial role of cash flow
  • Describe how small business owners can effectively manage their operations through delegation and oversight
  • Explain how to handle key human resource issues facing small businesses
  • Discuss how to make optimal use of small business marketing channels
  • Describe ways to provide superior customer service
  • Discuss global trade opportunities for small businesses
  • Identify frameworks for handling ethical issues confronted by small businesses

Certificate in Small Business Management

$350.00

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Adress, United States